This tactic is entrenched in many forms of persuasion—from political campaigns to court trials to prevention messages in health campaigns. In fact, the earliest research on the theory in the 1960s involved health issues to build empirical support for tenets in the inoculation framework. (2010) 'A Meta-Analysis of Research on Inoculation Theory', Communication Monographs, 77: 3, 281 — 311 To link to this Article: DOI: 10.1080/03637751003758193 Frontiers | Psychological Reactance and Persuasive Health ... Introduction In an intense protest or crisis, suitable communication and employment of social media can make a massive difference. Inoculation theory - Oxford Reference Although it traces its origin to ancient Greek rhetoric, inoculation theory scholars attribute the inspiration for the theory to the seminal work of Lumsdaine and Janis on two-sided messages (see Ivanov, 2012; Pfau, 1992) and the "unanticipated finding" (Pfau, 1992, p.27) evidencing the effectiveness of these messages in conferring resistance to . inoculation theory chapter in The Sage Handbook of Persuasion (Sage) and co-authored the inoculation theory chapter in Persuasion and Communication in Sport, Physical Activity, and Exercise (Taylor Francis). Journalism & Mass Communication Quarterly 84 (4), 713-728, 2007. Inoculation is an idea that changed history: stop a virus from spreading by exposing people to . The SAGE Handbook of Persuasion: Developments in Theory ... The theory got its name from the medical term inoculation, which is otherwise known as a vaccination. Josh Compton - A Sites at Dartmouth site A meta-analysis of 54 cases testing the effectiveness of inoculation theory at conferring resistance and examining the mechanisms of the theory was conducted. Inoculation theory applies the idea of vaccination to knowledge—we build immunity to misinformation by exposing people to a weakened form of . On Tuesday, July 25 from 2:30 to 3:30 pm at START headquarters, Kurt Braddock, Lecturer in Communication Arts and Sciences at Pennsylvania State University, will give a lecture titled "Communication Theory and Experimental Methods in the Study of Radicalization and Counter-Radicalization". Dr. Erin Szabo has been teaching media courses in the Department of Communication at the College of Saint Benedict and Saint John's University since 2001. inoculation messages can help promote resistance to counterattitudinal attacks. Social inoculation. Inoculation Theory | The Graduate Program in Communication. The Second Edition of The SAGE Handbook of Persuasion: Developments in Theory and Practice provides readers with logical, comprehensive summaries of research in a wide range of areas related to persuasion. Once disseminated, even baseless accusations can persist and cause considerable damage The current study extends our understanding of competitive framing in the context of public opinion about taxes on sugar-sweetened beverages (SSBs) using insights from communication research on inoculation theory. Inoculation theory offers a solution to polarization, with experimental studies finding that inoculating messages neutralize the polarizing influence of misinformation on issues like climate change. Persuasion or persuasion arts is an umbrella term of influence.Persuasion can attempt to influence a person's beliefs, attitudes, intentions, motivations, or behaviors.. Persuasion is studied in many disciplines. Under this theory, the issues that receive the most attention from media become the issues that the public discusses, debates, and demands action on. Annals of the International Communication Association, 29 (1), 97-145. Many studies have used inoculation theory to predict resistance with beliefs which have been attacked. The study tested whether preemptive "inoculation messages" can protect the beneficial effects of communicating the scientific consensus against real-world misinformation. In general, predictions from inoculation theory were confirmed: all defenses conferred resistance to attack; the refutational defense was superior to the direct . Kimberly. DOI: 10.1080/23808985.2005.11679045 [Google Scholar] Inoculation theory of resistance to influence at maturity: Recent progress in theory development and application and suggestions for future research. Communication Theories. Inoculation theory of resistance to influence at maturity: Recent progress in theory development and application and suggestions for future research. (Previously Covered. Josh has been an invited expert for the Department of Defense's Strategic Multilayer Assessment program (USA) and NATO's and 859-218-3746. Chapter 6 examines theories of cognition and contagion. smoking, excessive drinking, etc. A theory of resistance to persuasion according to which most ordinary attitudes and beliefs are more or less resistant to change through having been exposed to repeated mild attacks. For example, maybe you know you should . Inoculation theory is a social psychological / communication theory that explains how an attitude or belief can be protected against persuasion or influence in much the same way a body can be protected against disease-for example, through pre-exposure to weakened versions of a stronger, future threat. Das, E. H. H. J., de Wit, J. Inoculation techniques from social psychological theory were applied to a controversial issue in a marketing context. The theory predicts that a persuader who delivers a message of caution . Utilizing tenets of inoculation theory to develop and evaluate a preventive alcohol education intervention. McGuire's inoculation theory employs an analogy to predict the effectiveness of defenses in inducing resistance to persuasion. Benoit (1991). Annals of the International Communication Association, 29 (1), 97-146. [49,50] Yet, evaluating this is important because "Inoculation Theory of Resistance to Influence at Maturity: Recent Progress In Theory Development and Application and Suggestions for Future Research." Annals of the International Communication Association 29, no. The theory can guide a messaging strategy that prepares for challenges before they are fully experienced. Expect More. (2017). Inoculation theory of resistance to influence at maturity: Recent progress in theory development and application and suggestions for future research. Chapter 7 presents exchange and dependency theories. The company name may be discolored and brought down to its knees by the unconstructive . However, the primary purpose of this investigation was to apply McGuire's inoculation theory to political campaign communication. Additionally, the results revealed refutational same and refutational different preemptions to be . This is a well-used and time-proven method to organize presentations for maximum impact. Josh Compton, Sander van der linden, john cook, & melisa… The Devil and Vaccination and inoculation theory: Health communication, parody, and anti-vaccination rhetoric. Bio: Kimberly A. Parker, (Ph.D., 2004, University of Oklahoma) is an Associate Professor in the College of Communication and Information and the iNET (Innovation Network for . William McGuire, the originator of the theory in 1961, created the phrase attitude inoculation to refer to the process ("Have your children had their anti-smoking shots . In discussing this analogy, McGuire states that it is necessary to use beliefs which have not been attacked previously. Overall, results indicate that inoculation messages are a promising approach for addressing misinformation about the safety and health benefits of indoor tanning. The major concepts of the theory are discussed, as well as recent . A third theory, concerning diffusion of innovations, helps understand the network of interpersonal relationships essential for the adoption of any innovation. Douglas Wilbur '14, a visiting Ph.D . [ pdf ] Inoculation theory in the post‐truth era: Extant findings and new frontiers for (.) In fact, the earliest research on the theory in the 1960s involved health issues to build empirical support for tenets in the inoculation framework. Inoculation theory takes the concept of vaccination, . f . Alan H. Monroe, a Purdue University professor, used the psychology of persuasion to develop an outline for making speeches that will deliver results, and wrote about it in his book Monroe's Principles of Speech. A Chapter Analysis : Inoculation Theory. Importantly, inoculation theory was developed well before the rise of the internet and traditionally, research has focused on protecting "cultural truisms", or beliefs so widely held that they . Inoculation theory deals with how and why existing attitudes can be strengthened to resist counterarguments when confronted with persuasive messages. Cognitive Dissonance Theory. Over the ensuing decades, scholars have further examined the effectiveness of inoculation-based . In this unique conglomeration of religious and health rhetoric, the poem seems to reject both inoculation as a medical strategy and inoculation as a rhetorical strategy. the College of Arts and Sciences At the core of inoculation theory (McGuire, 1961a,b) is a biological metaphor. This theory is often explained and equated to vaccinations, immunizations, flu shots and the like; hence its name, Inoculation Theory. Implications for indoor tanning prevention efforts, inoculation theory, and health communication are discussed. Inoculation theory Identification Disidentification Involvement Proactive crisis communication Experiment a b s t r a c t Accusations of wrongdoing, baseless or justified, can severely tarnish a company's rep-utation. kimberly.a.parker@uky.edu. Inoculation theory, a theory of conferring resistance to persuasive influence, has established efficacy as a messaging strategy in the health domain. Instead of offering ways to enhance persuasion, inoculation offers resistance to persuasion. The HSM explains individual's information processing as an antecedent to attitude. Over the ensuing decades, scholars have further examined the effectiveness of inoculation-based . Chapter 8 explores theories of proximity and homophily. The inoculation theory was proposed by McGuire in response to a situation where the goal is to persuade someone not to be persuaded by another. Communication researcher shows free will is key to combat online extremism. "Inoculation Theory is the idea that a little bit of exposure to something dangerous will make you more resilient when confronted with something more dangerous in the future," said Dr. Diane Maye Zorri, assistant professor in the Department of Security Studies and International Affairs, adding that she first learned about the approach from . One theory proposed was the COVID-19 vaccine would contain a microchip through which biometric data could be collected, and large businesses could send signals to the chips using 5G networks, thereby controlling humanity. by Milady Nazir, University of Texas at San Antonio. Inoculation Theory More generally, people often process conflicting informational cues at the same time. 1 (January 1, 2005): 97-146. At the core of inoculation theory (McGuire, 1961a,b) is a biological metaphor.McGuire suggested that attitudes could be inoculated against persuasive attacks in much the same way that one's immune system can be inoculated against viral attacks.In medical immunization, weakened forms of viruses are injected into the body, and the body then reacts . Inoculation theory of resistance to influence at maturity: Recent progress in theory development and application and suggestions for future research. Communication yearbook 29. This is a fitting analogy, because "fake news" can spread much like a virus (Kucharski, 2016; Vosoughi et al., 2018). The article begins with an overview of psychological reactance theory. Duryea EJ. Inoculation is a powerful and versatile form of science communication that can be used in a number of ways. This review article provides an overview of reactance research in the context of persuasive health communication. "Inoculation Theory of Resistance to Influence at Maturity: Recent Progress In Theory Development and Application and Suggestions for Future Research." Annals of the International Communication Association 29, no. We will trace inoculation's development; reconsider some of its assumptions; explore its application in contexts of health, politics, and marketing; and discuss ethics of resistance-based message strategies. The theory uses medical inoculation as . An inoculation message is a warning to not be taken in by certain communications from a different source that soon will be heard from. While character assassination has taken a variety of forms throughout history, a particularly current and controversial practice of social ostracism has bred "cancel culture.".
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